Background
The use of web behavior data is important to get feedback from customers. The feedback from customers can be divided into two groups, explicit and implicit feedback. Below are some items of that feedback.
Explicit feedback
- specified keyword
- selected & market document
- rated items
Implicit feedback
- natural interaction of the system
- no extra cost
- less accurate
- can be combined with explicit feedback
- Potential observable behavior
- “modeling information content using observable behavior” (ASIST, 2003).
That feedback is analyzed from year to year. Based on web browsing behavior data, in implicit feedback, web browsing behavior was focused on widely (www). Since 1995, researchers perform research on web browsing behavior (www started in 1991).